CFO Advisory
Your business deserves a CFO.
Not a $200k salary.
Strategic financial leadership for growing businesses — financial modeling, FP&A reporting, and monthly CFO advisory. The same team already in your books, now thinking three steps ahead.
CFO-level strategy from $500/mo.
Financial modeling · FP&A · Monthly advisory calls.
The Math Is Simple
Full-time CFO vs. Wavelength
| Full-Time CFO | Wavelength CFO Advisory | |
|---|---|---|
| Annual cost | $150,000 – $300,000 | From $6,000/yr |
| Availability | One person, 5 days/week | Dedicated advisor |
| Bookkeeping integration | Separate hire needed | Already in your books |
| Financial modeling | Depends on CFO skill set | Built in month one |
| Commitment | Salary, benefits, equity | Month-to-month |
| Time to hire | 3–6 months average | Start this week |
What's Included
Three pillars. One CFO engagement.
Financial Modeling, FP&A, and Strategic Advisory aren't three separate services — they're what a CFO does. You get all three.
Financial Modeling
Project-based · delivered in month one
A fully integrated 3-statement financial model — Income Statement, Balance Sheet, and Cash Flow Statement — built in Excel or Google Sheets. The foundation for every good financial decision.
- Integrated 3-statement model (P&L, Balance Sheet, Cash Flow)
- 3–5 year revenue and growth projections
- Scenario analysis — best, base, and worst case
- Unit economics: CAC, LTV, gross margin, payback period
- Cash runway and burn rate calculations
- Investor-ready formatting and presentation
FP&A — Financial Planning & Analysis
Ongoing monthly · tracks and forecasts performance
Monthly financial planning and analysis that turns your numbers into decisions. Budget vs. actuals, rolling forecasts, KPI reporting, and written commentary — delivered every month.
- Annual budget creation and management
- Monthly budget vs. actuals with written commentary
- Variance analysis — why the numbers moved, and what to do
- KPI dashboard: revenue, margins, burn rate, growth
- Rolling 13-week cash flow forecast
- Management reporting package
Strategic CFO Advisory
Monthly advisory call · strategic guidance
A dedicated CFO advisor who already knows your books — available for monthly strategy sessions and ongoing support as you make the decisions that shape your business.
- Monthly 1:1 CFO advisory call (45–60 min)
- Growth decision support: hiring, pricing, expansion
- Fundraising and investor preparation
- Bank loan and lender package preparation
- Financial strategy and goal-setting
- Email access between calls for urgent questions
Who It's For
You're ready for a CFO when…
The Growing Business
$300k – $3M revenue
You're profitable and growing, but financial decisions still feel like guesswork. You need real visibility — not just a P&L delivered on the 15th, but someone who can tell you what it means.
The Pre-Funding Startup
Raising a seed or Series A
Investors will ask for a 3-statement model, revenue projections, and a clear path to profitability. We build investor-ready financials that tell a coherent story about your business.
The Decision-Maker
At a business inflection point
About to hire your first employee, take on debt, expand to a new market, or explore a sale? A CFO advisor runs the numbers before you make the move — not after.
Pricing
Simple monthly pricing
No hourly billing. No project creep. A flat monthly retainer so you know exactly what CFO advisory costs every month.
Monthly FP&A reporting and CFO advisory call. Perfect for business owners who need financial clarity and a strategic sounding board.
- Monthly advisory call (45 min)
- Budget vs. actuals report with commentary
- KPI dashboard — monthly
- Rolling 13-week cash flow forecast
- 48-hour email response
Everything in Essential plus a custom 3-statement financial model built in month one and full scenario modeling ongoing.
- Everything in Essential
- 3-statement financial model (month 1)
- Scenario modeling — 3 cases monthly
- Unit economics tracking
- Fundraising and lender-ready financials
- 24-hour email response
Complex business structures, weekly advisory calls, custom reporting, or dedicated support for a fundraising round or acquisition.
- Weekly advisory calls available
- Custom financial models and dashboards
- Investor deck support
- Cap table and dilution modeling
- Priority response
All plans are month-to-month · No setup fees · No long-term contracts
How It Works
From discovery to monthly rhythm
Financial discovery session
We start with a 60-minute deep dive into your business — current financials, goals, pain points, and the decisions you're trying to make. We identify exactly where CFO-level support will move the needle.
Model and baseline build
In your first month, we build your 3-statement financial model (Full Advisory) and establish your KPI baselines and FP&A reporting framework. You end month one with a clear financial foundation.
Monthly CFO rhythm
Every month: updated FP&A report, refreshed cash flow forecast, and your advisory call. We discuss what the numbers say, what changed, and what decisions need to be made in the next 30 days.
Strategic support as you grow
Fundraising round coming up? Thinking about a new hire or market expansion? Your CFO advisor is already inside your numbers — ready to model the impact before you commit.
FAQ
CFO Advisory questions
A bookkeeper records what happened — categorizing transactions, reconciling accounts, and producing financial statements. A CFO advisor interprets what those numbers mean and helps you decide what to do next. Bookkeeping is backward-looking; CFO advisory is forward-looking. Ideally, you have both — and with Wavelength, they're the same team.
You don't have to be, but the service is significantly more powerful when we're already in your books. We already know your revenue patterns, expense structure, and cash position — which means we spend advisory time on strategy, not on decoding your financials from scratch. We offer a seamless bundle if you'd like both.
An integrated model where the Income Statement, Balance Sheet, and Cash Flow Statement are all linked — meaning a change in one flows through to the others automatically. It includes your historical actuals, a baseline forecast, revenue drivers and assumptions, and scenario analysis (best/base/worst case). Built in Excel or Google Sheets, fully editable by you.
Yes — this is one of the most common reasons clients come to us. We prepare lender packages (financial projections, cash flow statements, business overview) and investor-ready financial models with clear assumptions and a narrative that supports your pitch. We've built models for seed rounds, SBA loans, and line-of-credit applications.
Essential gives you the ongoing FP&A reporting and monthly advisory call — ideal if you already have a sense of your financials and need a strategic check-in each month. Full Advisory adds the 3-statement financial model (built in month one) and ongoing scenario modeling — ideal if you're making major decisions or preparing for outside capital. Both include cash flow forecasting and KPI reporting.
No setup fees. No long-term contracts. CFO Advisory is month-to-month — you can pause or cancel with 30 days notice. The only exception is the financial model, which is a one-time deliverable included in the Full Advisory plan at no extra charge.
Ready to have a CFO in your corner?
Book a Free CFO Consultation